Market research Print E-mail
To get an idea about the market a market research is a good option. A market research is a systematically gathered information. This is vital for the organisation. From the information of this market research a direction is given to a company. Normally three functions are assigned to this market research:
  • The information function
  • The creative function
  • A guarding function 
In this case we are looking at if there is a market for the idea: an informational function.